The River Mile – Logos & Branding Guidelines

The graphic identity of an organization is expressed by a combination of visual elements used in carefully prescribed ways. These typically include a logo (a distinctive emblem) along with specific typefaces and a set of preferred colors. Each of these elements is carefully chosen to express the organization’s unique character. For many older organizations these visual elements often derive from historic influences.

The River Mile’s Branding Program develops graphic standards that guide the design of a broad range of communication media for Watershed Facilitators, STEM Champions and Administrators. This website provides tools and guidelines to help all of us achieve a more consistent approach to the design of our visual communications.

Please remember that documents presented to the public in a digital format (such as uploading a PDF or Word document to a website), must comply with digital accessibility standards. Visit NPS Digital Accessibility to learn more about topics like PDF accessibility.

Fonts

Serif font is Libre Baskerville
Rounded font in the logo and the masthead is Arial Rounded MT
Sans serif body copy is Istok Web, but Helvetica or other plain sans serif should suffice